Personal Trainer Alex Lewis takes a more functional approach to personal training which gives his motivation to the brand name. With this in mind, we wanted to lead his brand with a training video packed with title overlays and no gym equipment which sets him apart from most trainers in his industry.
We shot this on the most trafficked street in the world. The Las Vegas Strip. Las Vegas at 5 am on a summer morning is unlike anything else. There’s a sense of eerie loneliness as tens of thousands of people are asleep surrounding you in the hotels. We took advantage of this time to show off all the major parts of the strip in a way that impacts anyone watching to not question where he is location for business.