In a saturated market like personal training, branding can easily mesh into something that doesn’t work for you as much as it does against you.
Kevin Bodda has made his mark as a personal trainer in Las Vegas. He is the “Industry Trainer”. Namely having clients like Dana White with the UFC and the Las Vegas Raiderettes. His training style is different and his branding had to be different as well. He wanted to show himself off in a mix of his workout style but just done differently. Being out of the gym being the first thing. His style isn’t conducive to needing a gym per se. With minimal equipment he brings results.
We worked on a hot summer day in Las Vegas. It was June and heading to the mountains we saw the uptick in clouds. Using various locations and positioning, we were able to show off a location that anyone in the Las Vegas area would be left wondering where this was. You wouldn’t be able to tell that this was Vegas and it has been a key position in how he handled his branding and setting himself apart in Las Vegas.