Okay so the whole goal of having a job is getting paid to do the things you want to do. Being a creative in itself is what most want to do which is gratifying to a certain level and that is where the title of this post comes from.
The triangle is regarding the three points that as a creative and as a client looking for someone to create something for you. Now most people will ask about how much a person who charges for a video which is a very broad question and it isn’t as simple to just give an answer immediately without information needed on the project. Obviously it is asked because they want to know the price range and get to the point if it is possible, which is for right reason. Some people aren’t as educated on what it takes to make a video plus all of the time needed and other variables. So, they or you, may be susceptible to thinking that a hundred dollars or two should be enough. Now this is definitely probable depending on what it is you’re needing or the experience of the creative that is contacted BUT if someone is looking to get a video done; there are three things as a creative to keep in mind as to how to outline to a client on what you could be sacrificing.
I negotiate with clients from time to time and it could be for any specific reason, or I will charge a certain amount for those reasons. What I explain is that there are three things that you will want out of the video but you can only pick two. Most of the time. GOOD. FAST. CHEAP.
I say you can only pick two because most of the time as a creative, there is some sacrifice. If you want it done in a quick turnaround, then I will have to charge more to put it ahead of other clients work and get it back sooner, but again, it won’t be as cheap as if you didn’t need it immediately. You can have it quick and not want to sacrifice money for whatever your reason is, but it won’t be as good as something with a higher budget. You can have it good and cheap but chances are, it will take longer and most people, myself included, will prioritize it last because I need to finish the project that are keeping my lights on. Obviously this isn’t always the case but if you have projects to work on and you are explaining and educating a client correctly on what it takes and how many hours and the cost of your camera equipment etc. then your potential client should have a better understanding than if they ask you how much you charge and you just spit out an answer.
Now on the other side, for the creative, monetary advances are not the only type of income you would like. If I can flex my creative muscles and make something that will make me proud then its okay to give something good and cheap, and even make it fast if need be. It isn’t always about money but there should always be some type of advancement. On a podcast I listened to, there was a creative who spoke about a different kind of triangle for creatives to follow. The three points were: Will it give me a good product? Will it give me a good contact? or Will it give me a good paycheck?
Now it is almost similar in the sense that you could be getting paid as above but there are times where getting money isn’t the best investment. If there is a person or company who has good connections or can bring more eyes to you and wants to shoot, it may be a better option to forgo your payment if you believe in the person and the project. The biggest killer of creatives is getting stuck doing projects that don’t give you at least two of these points. Obviously we are striving for all three and it is extremely hard but it is possible. Always think if you aren’t getting paid well, then make sure that it is a project you are happy to be apart of and give you a good contact, or if it doesn’t give you a good contact then try and make it worth the time monetarily.